Bestcrete AggreGO Logo & Packaging

If you thought the construction market had no need for new products, you thought wrong. Bestcrete spotted an unserved need for prepackaged aggregates (aggregates are an important part of the ingredients of a good concrete mix, and can account for as much as 80% of the total volume of concrete). Pre-weighed bags of specialty gravel and sand for DIY and small-to-medium sized construction projects needed to be given an identity that spoke quickly and clearly to the market.

We came up with a name – Aggre GO! – and logo for the product, as well as a clear and simple packaging concept that combined shelf-appeal with an immediate communication of what (and how much of it) was inside each bag.