Eagle Ray Hard Seltzer

A brand new product; a brand new product category; a brand new brand: Eagle Ray Hard Seltzer’s launch needed to make a splash.

Our concept for introducing Trinidad and Tobago to its first local hard seltzer brand was to play on the qualities and attributes of the Eagle Ray itself – promising a “deep dive” to “new depths of refreshment”.

This gave the brand a tagline and concept with which to frame its introduction to the market.

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