Peardrax Relaunch Campaign

Peardrax has long been special to Trinidad and Tobago. It has also long been associated with Christmas in T&T. When the brand refreshed its packaging, there was an opportunity to renew its identity, encouraging Peardrax’s many, many fans to look at it afresh – and not just for Christmas.

Recognising the brand’s strong association with one of the highlights of the year as a strength, we doubled down on that connection with celebration. “Celebrate Life” recasts Peardrax as the beverage of choice for any and all of our life’s celebratory moments.

The new packaging design provided the basis for a strong visual campaign: uncluttered, instantly recognisable. An iconic brand sporting a fresh new look with a fresh new message: Celebrate Life.