Sheppard Securities – You Need a Sheppard

The list of famous sheep is pretty short: there’s Mary’s little lamb, maybe Dolly the clone and…that might be it. Or that was it until the Sheppard Securities Sheep came along.

The Sheppard Group is a financial services company offering a broad range of products – from insurance and investments to retirement and estate planning. Our task was to develop an engaging, coherent digital campaign for the company – a way of expanding the brand’s reach to an online audience. The basis of this campaign: the Sheppard Sheep, designed by Saltwater Studios.

The sheep – who always seems to be in need of something – ties in with the tagline “You need a Sheppard”. And that line encapsulates everything Sheppard Securities offers: expert guidance. Be it investment advice, planning for a secure retirement or picking the right insurance policy; what Sheppard offers its clients – as a shepherd does his flock – is guidance.

Move over, Mary. Step aside, Dolly. Next time you see a sheep, think of Sheppard.