Caribe Credentials Campaign

In 2022, the Caribé hard cider brand relaunched, introducing new packaging and flavours as part of an overall renovation of the brand’s identity. The Caribé Credentials Campaign introduced the brand’s new look to the Trinidad and Tobago market.

The renewed Caribé identity presented the brand as akin to a range of champagnes. In point of fact, Caribé is made using champagne yeast – as its name suggests, the yeast strain used to produce many sparkling wines and, yes, champagnes.

An already-popular product had to be re-presented to the market with new packaging, product names (e.g. Brut), and flavours (Mimosa). At the same time, the campaign introduced the idea that Caribé could be your choice to celebrate all life’s extraordinary moments, big and small.