Honda Genuine Parts Digital Campaign

ANSA Motors’ desire to promote its distribution of genuine Honda car parts provided us with a memorable opportunity to lean into the imaginations of our creative team.

The concept was simple: car parts put into new contexts under headlines that reinforced the value of securing genuine parts for the job at hand. To that end, we offered the spark-plug-space-shuttle illustrating “Space-Age Precision” – a reminder of the value of parts engineered specifically for your make and model of car. Or brake discs and pads reimagined as a dumbbell under the line “Tested Strength and Durability”.

Ultimately, the digital campaign featured four inventive images that served to remind Honda drivers of the availability and value of genuine parts for their cars, available from ANSA Motors.