Berger Paints Independence Day Greetings

Since the mid-twentieth century, Berger has been one of the Caribbean region’s stalwart businesses with manufacturing and distribution centres in Jamaica, Barbados, and Trinidad.

In 2022, to celebrate the respective Independence Days of those three regional centres, Berger tasked Saltwater Studios (Caribbean) Ltd. with developing nationalistic greetings that would be unique to each country but also share the company’s brand identity. Our solution: a drop of paint, vibrantly showcasing iconic elements of each country.

Using national colours, landmarks and symbols – blue and yellow for Barbados; green and gold for Jamaica; red and black for Trinidad – gave Berger an appropriate acknowledgement of each country’s Independence celebration and the company’s longstanding commitment to our region.